I love it when songs I like pop up in commercials; it happens most often in tech commercials, where there’s no dialogue, just pictures of pretty tech over a pumping beat or acoustic melodies. Microsoft in particular has used Alex Clare’s “Too Close” in an IE9 commercial and Fall Out Boy’s “Young Volcanoes” in one for cross-platform Windows OS.
I heard this commercial on TV the other night, and, no surprise, started singing along.
Then I realized…those lyrics aren’t English. It’s one of my favorite K-pop songs, “I Am The Best” by 2NE1.
I love that K-pop has gotten so popular here in the US. I am actually more of a J-pop fan, so I often listen to the Japanese versions of K-pop songs; that way I can at least pronounce the words to sing along, and I can pick out some words I understand. The Japanese version of “I Am The Best actually has a lot of the rap parts in English. It’s worth listening to just to hear cute Korean girls say “ERRRBODY.”
I totally played this video about 15 times while writing this post. So damn catchy.
Also, the Surface Pro 3 looks pretty cool, right?